REIKO HIRATA // DESIGN + MOTION

LETTER OR DIE

Brand Identity

 

"Letter or Die" was born as a personal project of Reiko Hirata (yours truly), through her daily exploration and experimentation with hand lettering. It became an identity for her lettering projects and related products.

You can see her collection of lettering works at the online showcase.

LOGO/MONOGRAM

L+D+∞

 

It consists of "L", "D", and infinity symbol "", which create one continuous curve.

It represents the eternal passion and exploration for  letterforms.

Letter or Die Monogram Development
Letter or Die Monograms

TITLE LOGO

Early Draft: "L" and "D" obtained from the monogram looked a bit off.

Final: "L" and "D" were made from scratch, keeping the consistency to the monogram.

Letter or Die Title Logo: Draft and Final

Process:

Pencil sketches, vectorized piece, and refinement.

Letter or Die Title Logo Development

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