REIKO HIRATA // DESIGN + MOTION
SELF PROMOTION // REIKO HIRATA
Main concept for logo development:
- Represents the unity of diverse culture (Far East + West).
- Design, motion, and typography oriented.
- Visually looks dynamic, bold, and determined.
PACKAGING FOR "SAKE":
I was born and raised in a city called Nishinomiya, which has a long history of production of Sake - Japanese alcoholic drink made out of rice.
I've always been fascinated by its packaging, especially the calligraphic typography: dynamic and bold movement by stylized brush stoke.
In addition to its history, I find it visually the most charismatic, particular and interesting with the boldness and elegance among the western typographic style.
It consists of "R", and a part of a Kanji "礼" (a Kanji used for "REI" of "Reiko").
It represents the unity of Japanese culture and western one: more specifically, my personal life experience and way of being.
There are four variations:
- Grayscale (main)
- Black and white