REIKO HIRATA // DESIGN + MOTION

REAL TIME // ENERGIZER

Top & Tail

 

Top and Tail for the TV spot (which goes in between top & tail) aired on Discovery Real Time.

 

Client: Discovery Media

Brand Partnership Copywriter: Lucia Ceccolini, Discovery Italia

Brand Partnership Producer: Federico Corbetta Caci, Discovery Italia

Design, illustration, and Animation: Reiko Hirata

STILLS

CLIPS

Unofficial translation:

 

“Hawaiian Tropic“

> TOP (opener)

  • Summer has come!
  • Towel, bikini, and a razor "Wilkinson Intuition": the only razor with four blades wrapped up with hydrating creamy soap.
  • Are you sure you got everything?

> Interval // TV spot

> TAIL (closer)

  • In your luggage for summer, do not forget Silk Hydration line sunscreen by Hawaiian Tropic,
  • cuddle your skin with its exclusive hydrating silk ribbon.

 

 

“Wilkinson Intuition“

> TOP (opener)

  • Summer has come!
  • Towel, bikini, and sunscreen "Silk Hydration by Hawaiian Tropic"
  • to protect and cuddle your skin with  hydrating silk ribbon.
  • Are you sure you got everything?

> Interval // TV spot

> TAIL (closer)

  • For summer, do not forget "Wilkinson Intuition"!
  • The only razor with four blades wrapped up by creamy soap.
  • Shave and hydrate in only one gesture.

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